Raised so far: $12,425 (Google: $4580; Paypal: $7845) for Superbowl advertisments
[Last updated: Google (3:30pM EST) PayPal (3:30PM EST)
To be truly effective your purchase of advertising must be made by Monday, January 28th at noon. This is a absolute deadline from the stations and we do not have any "grace period" for making the payments. Please be sure to get your SuperBowl sponsorships in PRIOR to the deadline.
After that time there it may be possible to work with FOX affiliates to place ads in other locales. But, we cannot guarantee the continued availability of the advertising spots we have already reserved.
Spending 2.3 million dollars on a Super Bowl commercial that will air nationwide in places like Michigan or Florida where people have already voted struck us as impractical for financial and strategic reasons. Then we found out that Fox is not accepting any national political ads during the Super Bowl and the decision was made final.
We have now developed a plan that will still allow us to target potential Ron Paul voters on Fox throughout Super Bowl Sunday and during the Super Bowl game itself at a significant discount. We are in the process of selecting and securing time slots for Ron Paul Super Bowl Sunday commercials to run in upcoming Super Tuesday states that Ron Paul is most likely to benefit from.
After speaking to many Fox stations we have prepared an initial list of the ad reservations that we've made. It is available for you to view at the bottom of this page. As we get closer to the game and begin to pay for the ad spots we will mark them as paid. If enough ad time is purchased we may be able to secure additional time slots in new markets or increase coverage in those we'll already be in. The individual ad buys range in price from one to several thousand dollars. To give you an example of what type of magnitude we are talking about, $100,000 worth of advertising will reach around 5-6 million viewers in important Super Tuesday states.
As stated, we have already reserved ad time in some markets, as space is very limited and we didn't want to lose it. We must act fast to make this a success. In some markets we are finding that ad time during the game is sold out, so we are getting rates for the Pre and Post Game, which are still seen by about 70-90% of the people who watch the actual game. In some of the most expensive or heavily booked markets we are purchasing ad time during the Fox Presidential Candidates Special that will run from 9am-12pm EST on Super Bowl Sunday (that way even if Fox doesn't cover Ron Paul we'll have him covered during commercial breaks).
What we need from you is a commercial and the advertising dollars.
The Commercial
This is your chance to have a commercial air during the Super Bowl and help Ron Paul! This is also your chance to vote for which commercial you want to be seen by millions of people. Entries will be posted online, supporters will vote. We may well air the top three entries and not just first place, particularly if we have two commercials in a market or to tailor our advertising to the Super Bowl or the Candidate's Special on Fox. Here are some of the requirements to enter your commercial in the contest.
1. 30 seconds in length
2. Must be able to get us a broadcast quality hard copy by 1/28
3. Can not contain any copyrighted music or logos that you do not own the rights to
4. Must be tasteful
5. We recommend the commercial be informative as opposed to humorous. This will be the first time many people hear of Ron Paul, we want them to know why he is different, why the media does not want you to know about him, what does he stand for...that kind of stuff. The economy is shaping up to be "the" issue of this election. Anti-war stuff is also good.
6. We reserve the right to pick a winner (We need this option so that trolls can't take over the vote)
7. Because of the way this is structured you can not specifically say "vote for/elect Ron Paul." We don't think you will have any trouble conveying the message without using those words.
8.You must be willing to work with us to prepare your ad for airing and add whatever endings are needed to comply with FEC regulations.
Money
As you can see, your money will go a long way in reaching a lot of people. The more ad time you sponsor the more we'll be able to buy. If you buy all of the advertising time currently available and still want more we will be able to add additional reservations to the lists below.
Your purchase of Super Bowl Sunday ad time, like all purchases from Liberty Political does not count towards your campaign contribution limits as it is an independent expenditure that you are making to expose a particular message for a set amount of time. As we finish securing the rates we will put up a time chart to give you a clearer idea of how much ad time your money will buy.
Thank you for your support, we look forward to seeing what you come up with!
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| Name | Time | Event | RTG A25-54 | # of :30sec spots | Reservation Submitted | Reservation Confirmed |
| WFLD-Chicago | 9-11a | FNS SUPER ELECTION SPECIAL | 1.5 | 3x | Yes | |
| WAGA-Atlanta | 10a-12n | FNS SUPER ELECTION SPECIAL | 2.0 | 3x | Yes | |
| WNYW-NY, NY | 9a-12n | FNS SUPER ELECTION SPECIAL | 2.0 | 2x | Yes | |
| KDVR-Denver | 10a-11a | ROAD TO THE SUPER BOWL | 4.0 | 2x | Yes | |
| WBRC-Birmingham | 8a-11n | FNS SUPER ELECTION SPECIAL | 2.2 | 3x | Yes | |
| WHBQ-Memphis | 11a-1p | Super Bowl Pre-Game #1 | 6.5 | 2x | Yes | |
| Total Cost: | $20,000 | |||||
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| Name | Time | Event | RTG A25-54 | # of :30sec spots | Reservation Submitted | Reservation Confirmed |
| KOKH - Oklahoma City | 4:58 - 5:20 | Right Before Kick-off | 40 | 1x | Yes | Yes |
| KNDX - Bismark | 5:30-8:30pm | During Super Bowl | 61 | 1x | Yes | Yes |
| KNDK - Bismark | 8:30-9pm | Post Game | 48 | 1x | Yes | Yes |
| KBRR - Fargo | 5:30-8:30pm | During Super Bowl | 62 | 1x | Yes | Yes |
| KXRM - Colorado Springs | 4:30-7:30pm | During Super Bowl | 58 | 1x | Yes | Yes |
| KFXF - Fairbanks | 2:30-5:30pm | During Super Bowl | 59 | 1x | Yes | Yes |
| KTBY - Anchorage | 10-2pm | Pre Game | 8 | 1x | Yes | Yes |
| KTBY - Anchorage | 5:30-6pm | Post Game | 44 | 1x | Yes | Yes |
| WZDX - Huntsville, AL | 6:30-9:30 | During Super Bowl | 58 | 1x | Yes | Yes |
| WCOV - Montgomery, AL | 4:58-5:20pm | Right before Kick-off | 39 | 1x | Yes | Yes |
| KXLT - Rochester, MN | 5:30-8:30pm | During Super Bowl | 57 | 1x | Yes | Yes |
| KHMT - Billings | 4:30-7:30pm | During Super Bowl | 62 | 1x | Yes | Yes |
| WTGS - Savannah | 6:30-9:30pm | During Super Bowl | 52 | 1x | Yes | Yes |
| WFXG - Augusta, GA | 6:30-9:30pm | During Super Bowl | 57 | 1x | Yes | Yes |
| WTNZ - Knoxville | 6:30-9:30pm | During Super Bowl | 59 | 1x | Yes | Yes |
| KOKI - Oklahoma City | 4:30 - 5:00pm | Right Before Kick-off | 44 | 1x | Yes | Yes |
| WCCU - Chamapign/Urbana | 5:30 - 8:30pm | During Super Bowl | 56 | 1x | Yes | Yes |
| WRSP - Springfield | 5:30 - 8:30pm | During Super Bowl | 58 | 1x | Yes | Yes |
| Total Cost: | $76,000 | |||||