The graphics/messages on the Ron Paul Blimp were carefully chosen by a team of
people with diverse marketing backgrounds.

We chose the "Who is Ron Paul" message because the reality is that most
people do not know who Ron Paul is. "Who is Ron Paul?" inspires action in the form of a question.

Google is a verb in the dictionary. People know what this phrase means. It is commonly
used in the main stream media. We chose the "Google Ron Paul" message because
it is a call to action that people can do immediately; they cannot vote for a long time, and may
forget about him by then. When they Google him, they will get a lot more
info.

We chose the Love Revolution message for the people who already know who
Ron Paul is, because it is a message that unites and inspires the Ron
Paul supporters to more action.

We specifically left off any reference to an election, because most
people do not care about politics. We want to bring them back into the
electoral process, and messages like the ones chosen -- distinctly
different than the same old boring way of advertising candidates -- will
do that.